During Diwali, Bollywood has always had a lot of big movies fighting for people’s attention. Both Ek Deewane Ki Deewaniyat by Ayushmann Khurrana and Thamma by Harshvardhan Rane had exciting runs at the box office this year. Both movies came out during the same holiday Collection week, but they were aimed at different groups of people. There was a lot of talk about Thamma and it was shown on more screens. Ek Deewane Ki Deewaniyat, on the other hand, was praised for its story and emotional depth.
After three days, both movies are doing well. Thamma is still the box office leader, and Ek Deewane Ki Deewaniyat is getting good word-of-mouth support despite having a smaller release.
Early Performance and Screen Advantage
The fact that Thamma came out on a lot more TVs gave it an early edge at the ticket window. As expected, the movie did very well in metro areas, especially in multiplexes, where a lot of people went over the Diwali weekend. By the third day, Thamma is expected to have made more than 50 crore, which is a great start.
Ek Deewane Ki Deewaniyat, on the other hand, didn’t get as much attention, but its growing popularity surprised trade experts. It didn’t make much on its first day, but the movie picked up speed thanks to strong responses from audiences and good reviews. By the end of Day 3, it had raised about ₹18 crore, which is a lot of money for something that wasn’t very big or well advertised.
Audience Sentiment and Weekend Growth
The opinions of moviegoers have been very important in deciding the direction of both movies. Thamma’s mix of commercial fun and star power made her popular with families. Fun, exciting, and emotional all at the same time, this movie was a hit for holiday watching with a group.
On the other hand, I Want You Ki Deewaniyat did well because it had moving stories and real actors. People in cities who like strong stories over shows really liked how Ayushmann Khurrana played a lover who was hard to understand. People kept going to see the movie all weekend because it was sad and had a story that everyone knew.
The first two days of Thamma were driven by hype, but Ek Deewane Ki Deewaniyat saw steady growth across all of its shows, which suggests it has long-term promise.
Why Thamma Maintains the Edge
Thamma is strong because it appeals to a lot of people and is available in a lot of places. With strong marketing and an active advertising effort, it was able to bring people to both single screens and multiplexes. It’s a typical Diwali movie because of its catchy music, bright images, and quick-paced plot.
To keep its lead, though, it will need to keep up the pace during the week. Now that the festival is over, Thamma has to keep its place as people’s attention moves to other things.
The Underdog Rise of Ek Deewane Ki Deewaniyat
Ek Deewane Ki Deewaniyat is the slow-burner at the event, while Thamma is the big hit. Even though there are fewer shows, the picture keeps getting bigger every day. People who saw it liked the music, the direction, and how moving it was. The best parts have been Ayushmann’s acting and his chemistry with his co-star.
The best thing about the movie is that it makes you feel things. With a lot of talk on social media and word of mouth, Ek Deewane Ki Deewaniyat could become a surprise hit if the trend keeps up.

The Impact of Diwali Timing
The release window around Diwali always makes movies do better at the box office, and both of these movies are benefiting from that. During the holidays, families and groups like to go to the movies, which naturally makes the theaters busier. But this time of year also makes competition tougher, which is a problem that Thamma and Ek Deewane Ki Deewaniyat are dealing with in different ways.
Ek Deewane Ki Deewaniyat is winning hearts through moving stories, while Thamma uses mass entertainment and marketing to get its message across. Both movies have a better chance of reaching people who are more open to new things and material at the festival.
Reception from critics and social buzz
Critics have praised Thamma’s high production standards, eye-catching visuals, and easy-to-follow script. It’s being called a “festival entertainer,” which means it’s meant to be fun and celebrate.
Ek Deewane Ki Deewaniyat, on the other hand, has been praised for having deep emotions, adult writing, and soulful acting. A lot of reviews have said that it’s like Ayushmann’s other successful romantic dramas. Both movies are popular on social media, with terms like #ThammaHitsTheatres and #DeewaneKiMagic getting people excited.
What’s coming up at the theaters
As the week goes on, both movies will face their toughest test: how well they do during the week. Thamma could make more than ₹70 crore within a week if it can keep making money. The task for Ek Deewane Ki Deewaniyat will be to keep going at the same speed and move into new areas.
The next weekend will make all the difference. Since there aren’t any big movies coming out right after Diwali, both movies have time to breathe and take advantage of people’s good moods.
The Final Say
The fight between Thamma and Ek Deewane Ki Deewaniyat is more interesting than I thought it would be. Thamma has more votes than anyone else, but Ek Deewane Ki Deewaniyat has more fans. The first one will do well at the box office, while the second one will stay with you emotionally.
In the end, both movies show that different kinds of material can live together—one is based on spectacle, the other on emotion. It’s possible that the real winner this week won’t be the one who makes the most money, but the one who speaks to people more deeply.
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